Web Design & Development Case Study

Triangle Tech

8 out of 10 consumers stop engaging with a website if its content doesn’t display properly on their device – Adobe

Client Goal: update their existing website to provide a better experience to users on mobile devices.

With website usage quickly trending toward mobile devices, Triangle Tech noticed that their lead conversions were dropping. Why was all of that valuable pay-per-click traffic no longer converting into leads?

Savvy’s web design and development team went to work building a new website theme on a responsive framework. Every page adjusts its layout based on the size of the user’s screen. The site navigation was updated, and program and location pages were rearranged to place emphasis on their strong video content.

Triangle Tech’s pay-per-click advertising campaigns drive traffic from search engines to targeted landing pages that collect user information for the admissions staff. The landing pages were given the responsive design treatment and rearranged to get users to the lead form faster.

The result was an immediate jump in conversions, more pages per session and longer durations per page.

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