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Digital Marketing Case Study

Fine Wine & Good Spirits

For every $1 you spend on e-mail marketing, you can expect an average return of $38.

Client Goal: The PA Liquor Control Board and their statewide Fine Wine & Good Spirits retail stores want to grow their sales both online and in stores.

Defined by demographics and psychographics, we segment e-mail message delivery based upon consumption habits and purchase trends. We deliver the appropriate brand message through the delivery of topic-crafted e-mail marketing messages and visually via in-store point-of-sale materials that promote lifestyle occasions and special pricing / discount deals that resonate within each consumer target segment.

  • Tierney has had the pleasure of working with the Savvy Group for more than seven years in service to one of our clients. Initially, the Savvy team was our conduit to the western half of the state of Pennsylvania for media relations, events, and market research / retail store visits on behalf of our client. As our successful partnership grew, the Savvy scope of work has increased to include strategic planning, social media, content development, website QA, video production, and graphic design. Their work continues to be high quality and their overall partnership and service is stellar. The Savvy team continues to be a valued extension of our client’s brand team’s success.

    Diane DiCicco, Tierney

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