Digital Marketing Case Study

Fine Wine & Good Spirits

For every $1 you spend on e-mail marketing, you can expect an average return of $38.

Client Goal: The PA Liquor Control Board and their statewide Fine Wine & Good Spirits retail stores want to grow their sales both online and in stores.

Defined by demographics and psychographics, we segment e-mail message delivery based upon consumption habits and purchase trends. We deliver the appropriate brand message through the delivery of topic-crafted e-mail marketing messages and visually via in-store point-of-sale materials that promote lifestyle occasions and special pricing / discount deals that resonate within each consumer target segment.

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