Video Case Study

C. Harper Auto Group

The most effective short-term advertising is responsible for over 60 percent of advertising-generated profit in the short term.

C. Harper Auto Group is a regional leader in the sales and service of 11 national automotive brands and commercial trucks. Each national car brand has different brand standards that must all be implemented in each video, every month, and created in less than 48 hours.

Our team develops and executes up to two dozen television commercials for the C. Harper brand every single month on a tight deadline. We’re among the first on the air with new national car offers achieving a marriage of national messages with the family-owned local feel of the C. Harper brand.

Our team knows the importance of efficiency. When celebrity spokespeople like Steelers legends Cam Heyward and Hines Ward collide with a retail sales environment, a fast turnaround is crucial. All footage must be captured accurately and planned with limited schedule availability. Our seasoned team plans well and obtains everything we need (and more!) the first time around.

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