Susan’s ability to shape and implement integrated marketing plans and strategies that make an impact is perhaps her biggest strength. Her broad range of expertise covers public relations, broadcast, print, interactive and social media, direct marketing, packaging, customer loyalty, merchandising, and special events.
Susan brings her depth of experience, dedication to client relationships, and her incredible reputation to each and every Savvy client. Susan is instrumental in developing and executing marketing strategies, bringing new and innovative approaches to the table, and maintaining unmatched rapport with Savvy’s favorite people – our clients.
Susan’s wealth of industry knowledge led her to hold executive management positions at several national and regional marketing agencies after beginning her career with Ketchum. Susan has provided strategic direction, brand management and marketing support for national and regional accounts including: XTO Energy, The Hoover Company, Coca-Cola, Pizza Hut, Fiskars, SONY Technologies, DonateLife PA, Fine Wine & Good Spirits, Ladbroke Racing, Wendy’s, Arby’s, and Disney Movies.
Susan’s passion for the marketing and advertising industry is evident through her independent work as an instructor and advisory committee member at institutions of higher learning. Susan continues to pass along her experience to tomorrow’s marketers through her drive to open the Savvy doors to a wide array of internship opportunities.