Samantha brings a diverse background of experience to Savvy with extensive expertise in account management, strategy, event planning and execution within the advertising and hospitality industries. Samantha holds a bachelor’s degree in Corporate Communication with a focus on business from Penn State University. She began her career in college athletics working in various marketing departments.
Samantha has helped develop cohesive brand strategies, managed the creative concept and execution of high-performing creative campaigns and has overseen strategic communications plans for accounts including: The University of North Carolina, Texas A&M University,
The Baltimore Ravens, The MAC Conference, Temple University, The Big Ten Conference and Papa John’s. Samantha is passionate about building productive relationships with clients, partners and team members while identifying the needs of client’s audiences and determining the best way to engage to elicit the desired goals and outcomes.